RE/MAX 440
John F. O'Hara

John F. O'Hara
731 W Skippack Pike  Blue Bell  PA 19422
Phone:  610-277-4060
Office:  215-643-3200
Cell:  267-481-1786
Fax:  267-354-6973

My Blog

How Your Business Can Prep for an Online PR Crisis

April 6, 2017 12:48 am

As a business owner, you’re likely in constant preparation mode. Having an online crisis plan in place is a necessity, according to MarxLayne.com. When dealing with a disrupting event that spreads online, organizations should consider the following fundamental guidelines:

1. Actively listen for "brand" mentions
If you want to mitigate trouble online, you must be alert to what is being said about your organization. Are online conversations taking place about your "brand?" If so, are they positive or negative?

2. Monitor your social spaces constantly 
It's critical to constantly monitor what people are commenting and sharing. To help expedite, numerous social medial listening tools — like Google Analytics, Social Mention, Hootsuite, Tweetdeck, and Topsy — can identify trends.

3. Have a consisten presence
Nothing looks worse than an organization that never communicates except when absolutely forced to do so. An active and steady presence on the social pages you own will help you be better prepared for a potential crisis.

4. Respond swiftly
This is perhaps one of the most important ways to avoid a crisis. Just like with the news media, even if you don't have an immediate answer, just letting people know you are listening and care about what's going on will help soften stressful situations.

5. Include your communications and legal teams 
Being prepared for an online crisis means establishing a protocol in advance that includes not only your social/online specialists, but also your PR and legal teams. Concise messaging that is consistent with the organization's policies and positions is essential to any crisis strategy.

6. Have a plan of action 
Make certain you have a detailed plan on how you will execute if an online crisis occurs, including:

- Establishing the crisis team. In addition to your online, PR and legal teams, think about who else needs to be included. Consider every area of your organization.

- Knowing the chain of command in a crisis. What should the approval process look like? Who should be responsible for what? And what does the timeline look like?

- Brainstorming potential scenarios. In any organization, there are dozens — if not more — of potential situations that could develop into a crisis. Work with your team to identify these scenarios and develop a "response template.

Source: MarxLayne.com.

Published with permission from RISMedia.


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Is Home Flipping for You?

April 5, 2017 12:42 am

While you may think that home flipping went the way of the dinosaurs after the real estate bust, flips actually rose 3.1 percent from 2015 to 2016, with gross profits averaging $62,624, according to research from ATTOM Data Solutions.

Home flipping enjoyed a boost last year thanks to low inventory in many areas of the country and an infusion of foreign and domestic capital, says ATTOM, who reported that roughly 6 percent of condo and single-family home sales in 2016 were flips - the highest share in three years.

Hot markets in California - like San Jose, San Diego, and San Francisco - along with cities such as Baltimore, Md., Boston, Mass., New York, N.Y. and Seattle, Wash. earned more than $100,000 in profits. The most flipping took place Florida and Tennessee, where it comprised 11.7 percent of all sales in Memphis, Tenn.

Are you ready to get into the flipping game? Consider these pros and cons from The Balance:

Pro: Home flipping can be very lucrative, earning you a sizable sum of money within a very short period of time

Con: Conversely, when a flip becomes a “flop,” you can lose money. This can happen when unexpected expenses for home repairs or taxes arise, or when holding costs accrue from paying the mortgage and other expenses for a longer than anticipated period of time.

Pro: Home flipping is a great learning experience and will sharpen your skills on all things real estate, including construction, related finances and the local market.

Con: The process can be very stressful. There will be bumps along the way and there is always a risk involved, so make sure you’re ready for the roller coaster ride.

If you’d like more detailed real estate information about your market, please contact me.

Source: ATTOM Data Solutions

Published with permission from RISMedia.


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