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John F. O'Hara

John F. O'Hara
731 W Skippack Pike  Blue Bell  PA 19422
Phone:  610-277-4060
Office:  215-643-3200
Cell:  267-481-1786
Fax:  267-354-6973

My Blog

4 Tire Safety Tips for Winter

October 19, 2017 1:36 am

(Family Features)--The same temperature you can begin to see your breath - 45 degrees F - is also when the all-season tires on your car can start to lose traction and grip.

As temperatures drop, drivers should remember that if you can see your breath, you should think about winter tires. Whether you're planning a cross-country trek or simply driving to and from work daily, exposing your vehicle's tires to colder weather could lead to potential trouble on the road.

Snow and ice may be fun to play in, but they make for dangerous driving conditions. Winter tires are built for cold-weather conditions and deliver improved starting, stopping and steering control in temperatures 45 degrees F and below. The difference is the tread compound of winter tires, which stays soft and pliable in colder temperatures for superior traction. Add the tread design of winter tires with thousands of extra gripping edges and you get as much as a 25-50 percent increase in traction over all-season tires.

To help stay safe on the road this winter, the experts at Discount Tire recommend following these four tire safety tips:

1. Get ready now. It is important to replace all four of your vehicle's all-season tires with winter tires if you regularly drive in temperatures 45 degrees F or below, snow or no snow. Winter tires are made of a softer rubber that allows the tires to stay pliable and maintain better contact with the road through winter weather conditions.

2. Don't forget the wheels. Having a set of wheels specifically for your winter tires can save you money in the long run. Pairing a separate set of wheels with your winter tires can eliminate certain changeover costs and save your everyday wheels from the wear and tear brought on by ice, slush, snow and salt during the winter months.

3. Know your numbers. Check your tire pressure at least once a month to make sure tires are at the appropriate inflation level. Temperature changes affect tire pressure - for every 10 degrees of temperature change, tire air pressure changes one pound per square inch. Low tire pressure can lead to decreased steering and braking control, poor gas mileage, excessive tire wear and the possibility of tire failure. Also don't forget to check your spare tire.

4. Rotate, rotate, rotate. To help increase tread life and smooth out your ride, rotate your tires every 6,000 miles or sooner if irregular or uneven wear develops.

Source: Discount Tire

Published with permission from RISMedia.


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Digitally Transforming Your Business

October 17, 2017 1:36 am

(Family Features)—One of the challenges facing small businesses today is trying to deliver the same customer experience as larger competitors. As technology advances and takes on an ever-growing role, small businesses can tap new innovations to better communicate with customers, save money and simplify operations.

As small business owners look to transform digitally, they face a number of options, from upgrading their technology to optimize shipping operations and decrease costs to adopting digital marketing tactics to better understand and target their customers. While it can be difficult for a small business that is well-established using analog processes to switch to digital, the key is to start with the final objective in mind; in other words, begin by defining your end goal. Once you've determined the desired outcome of digitizing your business, these tips can help you establish a strategy that can benefit both your business performance and customer experience.

Reach customers through digital marketing.
An important step in digital transformation is revisiting how you attract and interact with current and prospective customers, who are increasingly turning to a combination of physical and digital channels to engage with brands and businesses. If you think of digital marketing and email or online ads, you're on the right track, but effective marketing requires more than simply hitting send on an email or counting clicks on an ad. Email marketing should be focused on providing helpful, relevant content to your target audience based on its preferences. Recipients can come to appreciate your insights on industry news and helpful information, so your sales pitches are likely to be more warmly received.

Beyond the content, an effective strategy establishes connective links between all your marketing touchpoints, from email to blog and even to your traditional tactics, such as direct mail and more, all with the goal of boosting credibility and visibility via search engine optimization and foot traffic.

Optimize operations through the cloud.
As technology evolves, more tasks can be handled online and more traditional analog devices are connected to the internet and the cloud. Adopting the use of these digitally connected devices can not only make fulfilling tasks easier and more efficient, but also track patterns and collect data that brings new value to small business owners. For example, with a surge in parcel volumes year over year (thanks, in part, to a sustained e-commerce growth, according to the Pitney Bowes Parcel Shipping Index), consider a cloud-enabled shipping solution, such as the SendPro C-Series, to simplify sending operations. This digital multi-carrier platform leverages the latest cloud technology to enable offices of all sizes to easily select the ideal sending option for every parcel or letter, while also providing full tracking information and delivering savings.

Make decisions based on analytics.
Beyond providing efficiency and simplicity, connected and cloud-enabled devices can generate and track valuable data, which can, in turn, be analyzed and used to make important business decisions. In a business environment dominated by ever-changing consumer preferences, data-driven insights are key to serving the needs and securing the business of today's hyper-connected consumers. By utilizing data and analytics, your business can be better equipped to deliver superior customer experiences, support product and service innovation, and optimize business processes.

Use mobile to communicate with customers.
Even the smallest of businesses can take steps toward better mobile communication, such as ensuring their websites are mobile-friendly and responsive to different device types. This is especially important as mobile usage continues to climb in the U.S., and consumers increasingly rely on mobile devices for information to guide purchase decisions. Your business can also capitalize on location intelligence capabilities to deliver timely coupons and promotions to customers in the immediate vicinity.

Source: pitneybowes.com/us/digital

Published with permission from RISMedia.


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